Discover fresh and organic produce throughout Pembrokeshire and Carmarthenshire
We grow a wide variety of seasonal vegetables, herbs, and edible flowers with a strong focus on soil health, biodiversity, and low-impact growing methods. Our approach is rooted in organic principles — no chemical sprays, no artificial fertilisers, just careful cultivation and respect for the land. We are currently in our conversion period with the Soil Association, converting to certified organic.
You can buy our produce as a weekly Veg Box or at the monthly Narberth Farmers Market. We also sell directly to restaurants, cafes and wholesale.
Hael Natural Colour is a ten-acre organic farm and dye studio based in the rolling hills of Pembrokeshire, West Wales. Founded in 2024 by Ffion Taverner and Rufus Biddle. We grow annual, biennial and perennial dye plants alongside cut flowers, herbs, and seasonal vegetables — working slowly, thoughtfully, and in rhythm with the land. Hael Natural Produce emerged from a shared curiosity about where things come from and the environmental impact of how they’re made.