The Farm
Hael Natural Produce is a ten-acre organic farm and dye studio based in the rolling hills of Pembrokeshire, West Wales.
Founded in 2024 by Ffion Taverner and Rufus Biddle. We grow annual, biennial and perennial dye plants alongside cut flowers, herbs, and seasonal vegetables — working slowly, thoughtfully, and in rhythm with the land. Hael Natural Produce emerged from a shared curiosity about where things come from and the environmental impact of how they’re made.
We are also committed to exploring what it means to farm dye plants at scale — creating models for regenerative colour production that can support both people and planet.
Through our work, we share this journey in many ways:
A working farm: Supplying organic produce, dye plants and cut flowers.
Studio: Where we process, dye and dry our dye plants.
Online shop: Enabling others to experience slow, natural colour from home.
Education & outreach: Connecting with schools, artists, and communities through workshops.
Commissions: We are open for collaborations between small brands, artists and communities.
